Sustainability Consultancy Project
“Is Sustainability the Heart of Business, or Just a Facade?”
01 — Project details
As Project Lead for a seven-member consultancy team at the University of York, I led a consultancy project for the social impact organisation, Can Marketing Save the Planet. Our objective was to evaluate sustainability practices across a range of industries, identifying gaps between public commitments and business practices. Drawing on primary and secondary research, we developed evidence-based recommendations to help the client advise organisations on strengthening their sustainability strategies
02 — Project Approach
Research & Analysis
Conducted primary and secondary research to evaluate sustainability practices across multiple industries, identifying gaps between organisations' public sustainability commitments and their operational practices.
Project Leadership
Led a seven-member consultancy team, overseeing project planning, research, data collection and the final client presentation to ensure the project was delivered successfully and on schedule.
Stakeholder Engagement
Interviewed employees from organisations across a range of industries to gather first-hand insights into sustainability practices, strengthening the evidence base for our recommendations.
Strategic Recommendations
Synthesised research findings into evidence-based recommendations that enabled the client, Can Marketing Save the Planet, to better advise organisations on strengthening their sustainability strategies.